The Pink Wings campaign is basically an event in which stars dress up in limited edition clothing; the profits from the sales then go towards scholarships and spending funds for females in need.
The following brands took part in this campaign: Lancome, MAC, Make Up For Ever, Clinque, Jill by Jill Stuart, Marc by Marc Jacobs and Juicy Couture.
Idol group MBLAQ will be promoting this event by holding a fanmeeting on the 17th, and actress Yoon Eun Hye will follow suit on the 18th.
Participating celebrities for the Pink Wings campaign were reported stating:
“I hope that the females who receive the donations will realize that there are a lot of warm people in the world, and hold greater hopes for their lives.” – Yoon Eun Hye
“I think younger people have gained more interest in donating from the aftermath of Haiti. I hope that the heartfelt people that are donating will continue through Pink Wings and beyond.” – f(x) Sulli
“As we grow, we have to [be active] in donation and community service. We believe that’s a positive thing to show to our fans.” – MBLAQ
“I have performed community service for Habitat for Humanity [an organization] and Bappuh; through these experiences, I have learned that, when small people join together, they can become one big heart. I hope a lot more people can become happier through the Pink Wings campaign.” – Park Shin Hye
The Pink Wings photoshoot will appear in Vogue Girl’s March issue through an 80-page spread, and a behind-the-scenes footage clip will appear through the channel On Style’s Style Magazine on the 19th.