SM Entertainment has announced that they will stop providing music to Mnet due to the media giant’s breach of contract.
Official statement on SME’s website stated,
“SME has been discussing Mnet Media in regards to the renewal of a contract on music distribution as the contract term was about to end. However, we found out that Mnet Media had breached the contract by providing content created by SME on their websites without our consent over a lengthy period of time. This is a clear breach of contract which happened without any notification or explanation to SME.
SME has been providing content to Mnet Media, but due to such circumstances, we believe that it is difficult to continue business relationship when trust is lost, so we have decided not to renew our contract.”
Mnet.com noted on their website about the matter and said,
“We are trying our best for music distribution to continue through constant discussion.”
As of March 2nd, all SM-related material has been removed from Mnet’s database.
Currently, songs by various SM Entertainment artists, like SNSD, TVXQ, Super Junior, Shinee, f(x) and more, are unavailable on Mnet.
SNSD’s Oh! is currently second on Mnet.com’s CD chart. The song is doing very well on various charts, and their album sales have been very impressive as well. In these times, the CD charts are very important, especially for SNSD. However, Mnet has the second most number of paid use. Thus, the fact that SM Entertainment will not provide music to Mnet may greatly affect SNSD’s popularity and success.
On representative said, “Mnet does not play a small part in the music world, therefore the lack of service may have a significant effect on the song’s popularity level.”
Also, Mnet plays a large role in various music programs’ ranking systems, therefore, if Mnet does not provide Oh!, the song may suffer on these ranking charts.
It has only been three days since SM Entertainment decided not to provide music to Mnet, so there is no significant fluctuation in Oh!’s popularity. However, SNSD is preparing a follow-up song, so they must watch how this quarrel between SME and Mnet will have on their success.
How will this affect the activities of the other SM Entertainment artists?
Meanwhile, SNSD fans surprised many people when they decided to leave Mnet if they had no access to their idol’s songs. Many fans have said, “If I cannot listen to SNSD’s songs anymore, I will leave,” “I will listen to them on a different site” and more.